MT Group is a company with over 50 years of experience in the manufacturing of helmets and motorcycle gear under the brands MT Helmets, AXXIS Helmets, and Seventy Degrees.
Driven by a business digital transformation process and with the aim of strengthening sales across different channels, we developed a project to renew the digital management and sales platforms.
The objective was to build unified commerce platforms with B2B and D2C sales models, supported by a website and a PIM integrated with the ERP. This also included the group's brands: Helmets, Seventy Degrees, and AXXIS.
The proposed solution was an integrated architecture of the following platforms:
- Shopify Plus: A unified commerce platform that allows working with B2B and D2C channels using the same technology, connected to corporate systems and other platforms in the eCommerce ecosystem.
- Sales Layer: A PIM (Product Information Management) platform for the unified management of the group's digital catalog content and its connection to the most common digital channels.
- An integration HUB that orchestrates the automated exchange of information between systems.
- A SaaS solution that offers greater business speed, less management from the IT team, and greater flexibility and autonomy for the group's business departments.
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