Digital product catalog management

Centralizing management in one place is essential to scaling your sales channels.

Offer your customers a more streamlined and engaging experience with quick and organized access to your products. Reduce physical catalog costs and keep information up-to-date across all the marketplaces you operate.

Benefits of using catalog management software

  • Centralize and organize your product information in one place.
  • Synchronize product information across multiple sales channels.
  • Quick access from any device.
  • Optimize operational processes.
  • Analyze real-time data about your customers.
  • It favors strategic decision-making.

What do you need?

Tell us your challenge

Management consulting

UPANGO is a Gold Partner of Sales Layer, a leading ecommerce Product Information Management (PIM) platform for organizing, structuring, enriching, and translating information about each of the products in your catalog. We natively connect Shopify with PIM.

 Request PIM demo

PIM services offered by Upango

Model

With a comprehensive view of all your digital channels.

Integrate

We integrate the basic product information already available in the ERP into the PIM.

Connect

With B2B and/or B2C stores, as well as with the marketplaces you use.

Form

We train your team to be autonomous.

What is Product Information Management

A PIM is the perfect tool for maintaining consistent and complete product information across different B2B, B2C, marketplace, and online customer catalog sales channels, among others, reducing the amount of data entered manually and reducing the amount of time spent by marketing, IT, and sales teams correcting any errors that may occur.

PIM software features

Centralize

A single database to promote multi-channel marketing.

Organize and analyze

Ensure the quality and consistency of information.

Climb

Expand into new sales channels quickly.

Your marketing team will be happy to have autonomy in managing your catalog and content, allowing them to focus on what truly adds value to your business.

Frequently Asked Questions

What types of businesses benefit from digital catalog management?

In general, any company looking to modernize its communications, improve the customer experience, and optimize processes can take advantage of this tool. This is especially true for businesses that offer a wide variety of products. Retail, e-commerce, and distribution companies can improve their organization and visibility by centralizing their catalog information. It also benefits B2B businesses that need to share technical specifications with customers.
Is digital catalog management the same as product information management (PIM)?

Although closely related, digital catalog management and product information management (PIM) are not exactly the same. Digital catalog management focuses on creating, organizing, and presenting product catalogs in a visual and accessible manner, optimized for the end customer or distribution channels. On the other hand, a PIM manages all centralized product information, such as descriptions, technical specifications, pricing, and logistics data, ensuring its accuracy and consistency across all channels. While PIM is the foundation for managing product data, catalog management uses that information to present it in an attractive and functional manner.
What is the difference between a digital catalog and an online store?

The main difference between a digital catalog and an online store lies in their functionality. A digital catalog is a tool for presenting and organizing information about products or services in a visual and engaging way, but it doesn't necessarily include direct purchase options. On the other hand, an online store allows users to not only display products but also conduct transactions, such as adding items to their cart, processing payments, and managing shipping. While a digital catalog focuses on information, an online store integrates sales and e-commerce functions.
How does the PIM system work?

Sales Layer's PIM is a single platform for businesses to manage even the most complex product information, and includes the following features:

  • Centralized product information: Collect product data from multiple sources and manage data, workflows, and digital assets from a single source of truth for all your teams and supply chain.
  • Quality Analysis: Detect inconsistencies and errors in your product information with quality reports and a complete history of changes and edits made to the data.
  • Product data syndication: share product information across all your sales channels and procurement platforms, ensuring accurate and consistent data across all touchpoints.
  • Instant product catalogs; create customized PunchOut catalogs tailored to your buyers' needs and their procurement processes. Launch products 4x faster and offer your buyers a superior product experience.
What are the advantages of the PIM system?
  • Easy-to-use platform, even for the most complex catalogs
  • PIM Sales Layer is ranked #1 in the world for customer satisfaction according to G2.
  • PIM Sales Layer is the fastest to implement, in less than 6 weeks.
  • 80% more team productivity.
  • 100% data updated in real time.
Which companies need a PIM system?
  • Companies that automate slow and complex data management processes to bring their products to market four times faster, for example, manufacturing or distribution companies that require B2B services.
  • Marketing departments struggle with centralizing disparate and disorganized product data to ensure consistency and accuracy.
  • Companies that need to easily identify errors and omissions in their product data and automate corrections across all supply channels and platforms.