Food and Beverage Sector
Digital transformation in the food and beverage sector involves restructuring processes, systems, and corporate culture.
Companies must respond to demands such as full traceability, regulatory compliance, waste management, sustainability, and customization of their offerings.
All this, without losing efficiency or operational agility.
In the field of B2B e-commerce, the needs are very specific:
- Management of products with expiration dates, batches, and special storage conditions.
- Integration with ERP systems and logistics platforms to automate orders, control inventories, and ensure on-time deliveries.
- Customer segmentation by channel (retail, hospitality, distribution) with differentiated commercial conditions.
- Regulatory compliance in labeling, food safety, and traceability, with systems that allow for auditing every step of the process.
- Personalization of the digital experience, offering tailored portals with technical information, certificates, order history, and targeted promotions.
Incorporating artificial intelligence into processes allows for predicting demand, reducing food waste, and improving production planning.
Digitalization also opens the door to new business models such as subscriptions, direct-to-consumer (DTC) sales, and the integration of physical and digital channels (omnichannel).
As a Shopify Plus partner, at Upango we approach these challenges with a holistic approach, helping to digitize sales processes efficiently and comply with required regulations.
