Vini Trading, a company importing, exporting, and wholesaling consumer electronics, specializes in selling all types of batteries, both to consumer and industrial markets.
The project objectives were:
- To unify B2B and various WordPress websites under a Shopify environment to centralize data and information updates.
- To support the specific needs of a B2B, such as special rates, specific conditions, and concrete catalogs without losing the user experience of a B2C.
- To support the entire pre-sales process: quotes, promotions, launches, and discounts.
- Ability to configure the Technology Canon, a special tax for this type of product in Spain.
- Greater utilization of sales, communication, digital marketing, and process automation tools.
- To connect Shopify and the AQUA ERP to achieve a single management of professional clients by the company's departments.
The implementation of this platform allows for an improvement not only in internal management but also in customer experience.
The selected technology was Shopify Plus.
View website: