GreenIce, a leading online store for lighting products with a presence in over 18 European countries, boasts over 6,000 items in stock.
Although they already had e-commerce, they were looking for a solution that would serve both the end consumer (B2C) and professional clients (B2B), addressing the specific needs of this type of sector, and that would be easily scalable and manageable.
The project presented the following significant challenges:
- Transition from a single store serving D2C and B2B clients to two separate stores capable of managing each user experience, fully adapted to the target audience's needs.
- Configure the product catalog with its multiple technical specifications and adaptations for the 26 international sales markets.
- Attention to design details in both the D2C and B2B experiences.
- Connect their ODOO ERP with the Shopify stores, with ShoppingFeed for marketplace sales, and with Connectif to manage automations in the B2B professional sales channel.
GreenIce's e-commerce has been nominated in the 'Best B2B E-commerce' category at the prestigious Ecommerce Awards 2025.
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