Fashion and Footwear Sector

Fashion and footwear are sectors where seasonality, product rotation, and campaign management (sales, launches, capsule collections) set the pace of business. Companies need a B2B digital strategy that allows them to manage dynamic catalogs, segment customers by store type or market, and adapt prices and terms in real time. Furthermore, customers expect a seamless shopping experience, both in the wholesale (B2B) and digital retail (B2C) channels.

Digital transformation requires a data strategy, innovation, and emotional connection with the customer. That's why Upango equates technical and human value, understanding that behind every brand lies a specific vision and values.

As a Shopify Plus Partner, we help fashion brands digitize their sales processes by integrating B2B e-commerce platforms that include key features: seasonal collection management, real-time stock control, recurring orders, and, of course, multi-channel sales capabilities—for both professionals and end users.