Shopify has just announced that you can now also use WhatsApp in your marketing campaigns launched from Shopify Messaging, paying only for the messages you send.
What is Shopify Messaging?
Shopify Messaging is the email, SMS, and now also WhatsApp marketing solution developed by Shopify to help online stores create, send, automate, and measure campaigns directly from the platform's admin panel.
The tool brings together different communication channels in a single environment connected with the information available in Shopify, allowing the management of promotional campaigns, exclusive offers, or automations without the need to work across different platforms.
As part of the Shopify ecosystem, Shopify Messaging can use customer, product, and order data already available on the platform to create campaigns, segmentations, and automations. This can simplify certain management processes and reduce the need for additional configurations between tools.
What are the main advantages of Shopify Messaging?
One of the biggest challenges in digital marketing is managing information and campaigns across multiple platforms.
Shopify Messaging offers the possibility to work on campaigns, segments, automations, and metrics from the same environment where products, customers, and orders are managed.
Additionally, it allows the creation of segments using information available in the store, such as purchase history, order frequency, location, or specific customer interactions. This facilitates the creation of communications more tailored to different audience profiles.
The tool includes automations for some of the most common e-commerce scenarios:
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Welcome emails.
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Abandoned cart recovery.
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Post-first-purchase communications.
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Reactivating customers who haven't placed orders for a while.
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Following up with users who have shown interest in certain products.
It also incorporates templates specifically designed for e-commerce that can be customized with products, images, brand colors, and other branding elements.
A solution designed to work within Shopify
Shopify Messaging's proposal revolves around a simple idea: managing email marketing, SMS, and WhatsApp from the same environment where products, orders, and customers are administered, thus simplifying the digital management of the business.