On July 21st and 22nd, Gonzalo Casado, CEO of Upango, attended Shopify DodDev2026, Shopify's annual partner event held in Toronto.
We went into the event with high expectations.
And it really didn't disappoint, because beyond learning about the platform's new functionalities, the event became a unique opportunity to understand the shift that is already occurring in how users shop and how companies need to prepare and adapt to this new situation.
It was two very intense days of learning where Shopify's firm commitment to preparing the platform for Agentic Commerce became clear.
If we had to highlight something, it would be:
· The evolution of the product catalog, incorporating semantic and structured attributes that allow AI agents to truly understand what each product represents, when to recommend it, and for what type of customer or occasion it is most suitable. This evolution is very much aligned with the new Shopify Collections model.
· Shopify's continuous innovation to offer a platform prepared for truly omnichannel commerce, where technology connects all sales channels with a consistent experience.
· The importance of the partner ecosystem in this new phase, as stated in her talk by Adley Clark, Global Director of Partnerships at Shopify.
This was our first Shopify DodDev.
And it was a truly enriching experience, both for discovering everything that is coming technologically speaking and for the opportunity to share time with the Shopify team, partners from all over the world, and some of the professionals who are defining the next generation of shopping experiences.
Agentic Commerce is no longer something futuristic. It is a reality that is already here, where artificial intelligence agents will be able to understand the customer's context, compare alternatives, recommend products, and even make purchases or interact directly with e-commerce platforms.
And for that to be possible, online stores will have to evolve.
At Upango, we continue to work on helping our clients adopt Shopify's new technologies and functionalities to support this evolution.