On March 18, Gonzalo Casado, CEO of Upango, participated in the first day of the second edition of ToBeInB2B in Madrid, an event focused on bringing the conclusions drawn from the study of the same name to the market. The study involved 217 professionals from various B2B sectors, linked to the world of marketing and digital strategy.
Three key topics that will mark the evolution of B2B
· While in last year's edition AI was posited as an important player for business evolution, this year it dominated all discussions and presentations.
· Data management as a prominent strategic point.
· The opportunities offered by the Long Tail as incremental business in B2B.
How AI is revolutionizing B2B eCommerce
Gonzalo Casado moderated this panel with GreenIce, Ecoalf and Shopify, where they discussed their strategy and experience in relation to B2B eCommerce and AI:
· Shopify is strongly committed to AI to drive agentic commerce. Proof of this are collaborations with OpenAI and UCP with other platforms.
· B2B eCommerce, thanks to process automation and efficient information management, allows access to a Long Tail market much more agilely and simply, something fundamental for B2B growth.
· Shopify's versatility, being able to combine B2C and B2B sales, enables large manufacturers to reach niche markets that would otherwise be unviable.
AI, without a doubt, has revolutionized the market and the way companies operate. It can be a great opportunity for companies that incorporate AI into their strategy transversally or a threat for those that take longer to do so.
