We continue to make progress with the second edition of ToBeInB2B hand in hand with LIN3S. This time the event took us to Bilbao, where more than 100 B2B companies from the area gathered.
The objective of the event was to present to the market the conclusions drawn from the study in which 217 professionals from different B2B sectors, linked to the world of marketing and digital strategy, participated.
Among the most relevant aspects of the day:
- We analyzed the state of digitalization of B2B companies in Spain, noting that, although we have made significant progress compared to the previous year, there is still a long way to go.
- We talked about the trends that are moving the market, where data management continues to be a pending issue in many cases.
- AI, as a common element throughout the day, is changing the strategy and internal processes of companies.
Gonzalo Casado, for his part, offered a talk on a real case to show how AI is changing B2B eCommerce and how Shopify is boosting this technological revolution.
It was a great day that helped us bring our experience to the area, and share first-hand experiences and challenges with leading B2B companies.
See you at the next stop!