The latest in-person ToBeInB2B event organized by LIN3S was held in Barcelona on June 16, bringing together B2B companies from the area.
During the day, the conclusions drawn about the digital transformation process and the adoption of new technologies were presented, based on a study involving 217 professionals from various B2B sectors involved in marketing and digital strategy.
Among the highlights of the day:
· The digitalization status of B2B companies in Spain was analyzed, making it clear that there is still a long way to go.
· The technological trends gaining momentum in the market were discussed, noting that data management remains an outstanding issue.
· AI, as a common thread throughout the day, is changing companies' strategies and internal processes.
Gonzalo Casado, CEO of Upango, gave a talk on a real-life case to show how AI is changing B2B eCommerce and how Shopify is driving this technological revolution.
A great day to bring our expertise to the area and share experiences and challenges firsthand with leading B2B companies.
