Last Wednesday, September 18, we had the pleasure of attending the Shopify Editions Summer’24 in Madrid, an event that brought together most of the companies that are part of the Shopify ecosystem.
The central theme of the event was unified commerce, an approach in which it is necessary to create a unified experience for the user both in physical and digital stores.
Shopify Summer Edition 2024 Updates
Among all the updates presented under the Unified concept, we highlight:
- Markets – available from 2025 - is a new unified environment that allows you to centralize any sales environment of your business in a single place (wholesale, B2B, B2C…). Creating new regions, expanding internationally, and creating specific catalogs for customers and/or sales agents is very simple and intuitive.
- Combined Listings App, which facilitates product management across multiple platforms, improving seller efficiency.
- New Artificial Intelligence (AI) features
- Sidekick, the Shopify assistant that, by being integrated into your store, has all the knowledge of your business and your data, allowing it to provide you with detailed and effective information and suggestions.
- Creation of images with AI, now also from the mobile version
- It has been shown that quick responses to customers generate up to 69% more conversion. Shopify Magic offers you real-time response suggestions for any question from your customer.
- Renewed partners program
- Shopify's commitment to the B2B market, where it has experienced a 140% growth in the second quarter of the year, with specific features for this segment:
- Manual payment methods to facilitate different forms and methods of payment: transfer, card, deferred payments, prepayments...
- Trade theme optimization, specific for B2B.
- Presentation of the Business Center which will allow companies to manage all their B2B data in an integrated way.
After this event, there is no doubt that the future of eCommerce lies in unifying physical and digital experiences, global expansion, and the adoption of emerging technologies such as AI.
