On May 6, Gonzalo Casado, CEO of UPANGO, attended the B2B Ecommerce RoadShow in Bilbao , an event exclusively for the B2B sector and dedicated this year to the industrial sector.
Around 40 professionals gathered at the LIN3S offices to learn about the challenges and opportunities posed by digitalization in the sector, a sector undergoing rapid transformation, where eCommerce is claiming its place as a benchmark.
The event was opened by Samuel Rodríguez and Georgina Ortiz, heads of Ecommerce News and event organizers .
Among the most relevant points of the discussion panel we would like to comment on:
- There are still many barriers to digital transformation in B2B , although these barriers are, in many cases, more cultural than technical.
- The need to open new markets , both local and international, to grow. And the digital channel plays an important and facilitating role in this task.
- Initial investment remains a hindrance to the digitalization process.
- Data capture and management as a key source of information for personalizing the customer experience.
The digitalization of the pharmaceutical sector was another of the topics discussed during the event .
The presentation was led by FAES FARMA and LIN3S , who highlighted the high level of business fragmentation and resistance to change that exists, which requires careful and flexible coordination of digital transformation in this sector, involving all of the company's teams.
For its part, MyTripleA presented a revolutionary alternative financial solution for the B2B sector, both offline and online.
Its BNPL (Buy Now, Pay Later) solution for B2B enables higher-value transactions, both online and offline, and offers instant credit lines.
Uxue Barroso and Gonzalo Casado discussed how to implement digital transformation in complex industrial environments , where customization, distribution channels, and after-sales service play a key role.
This conversation highlighted the need to identify business opportunities in non-standardized processes that may not fit a traditional online business, but rather a platform that improves customer service and experience.
This is the case of Guascor , which has developed a system that allows the spare parts team to build customized kits and view them with all the associated technical and multimedia content, making it easier for technicians to repair and replace parts.
This information isn't open to direct purchase, but it does allow for customer qualification. The data is transferred to the CRM, where the different rates are managed, and the ERP automatically generates a Shopify account tailored to each customer's profile.
The need to properly structure information for each product was discussed, as well as to automate processes to improve operational efficiency and customer service.
As conclusions of the event we would highlight:
- The digital channel doesn't replace the traditional channel. It's about scaling up digitally to complement the traditional channel with efficient, customer-oriented strategies.
- Efficiently managing product information is more necessary than ever to ensure a good customer and user experience.
- Digitalization provides a wealth of valuable information that we must be able to manage in order to make informed decisions.
If you couldn't attend, we leave you the video with the complete presentation
Thanks to EcomerceNews for having us at this event once again; it was a great day that highlighted how complex sectors like the industrial sector are also embracing digital transformation.
It was a great experience for us, and we want to thank the organizers and everyone who attended for joining us!