Shopify closes 2025 with results that consolidate its leadership: $11.6B in revenue, $2B in cash flow, and the announcement of a $2B share repurchase program.
In Q4 alone, the company grew revenue by 31% and maintained a 19% free cash flow margin, achieving 10 consecutive quarters with double-digit margins.
2025 closed with 30% revenue growth, surpassing 2024 by 4 points, and with a free cash flow margin of 17%.
All this while continuing to invest in key new AI-powered capabilities:
- Catalog
This is Shopify's new data layer that unifies all product information into a coherent structure, simplifying catalog management, improving data quality, and facilitating synchronization across multiple channels.
- Sidekick
The AI assistant integrated into Shopify. Designed to help merchants and their teams work faster: it generates content, automates tasks, assists with setup, detects problems, and suggests improvements. In other words, it multiplies the operational capacity of any store.
- UCP (Universal Commerce Protocol)
A standard recently launched and promoted by Shopify to connect the entire digital commerce ecosystem: stores to enable faster and more reliable integration between platforms.
36% growth in international markets, 96% growth in B2B, and 62% growth in orders processed via Shop Pay consolidate Shopify as an AI-powered commerce technology engine for 2026.
At Upango we are very satisfied to collaborate with a partner like Shopify and we are convinced that our commitment to the brand for B2B has been a success.