Justina Tomaszewska , Strategic PartnerShip at Sales Layer and creator of the Sales Layer & Partners Chat Cast podcast, shared her thoughts on the B2B market with Gonzalo Casado, CEO of Upango.
During the interview, we talked about the birth of Upango , the DNA and values that characterize the company, and our way of approaching B2B projects , from all possible departments to offer a comprehensive solution.
Gonzalo reflects on the differences between B2C and B2B and the need to integrate different company tools with the eCommerce platform. PIM is a strategic element in markets that manage an extensive catalog of references and/or that must work with different product catalogs in parallel.
If you want to see the full interview, click here to listen to it on Spotify .
